As brand consultants we work with clients large and small to enhance and build their brands.
First we work with you to understand your brand, and
only then do we recommend appropriate solutions.
New ways for
you to…brand new!
There is a lot of college football on this weekend, as the season winds down and the traditional rivalry games are played. But have you noticed a subtle shift in the power elite of college football?
Instead of Notre Dame, and Michigan and Texas as the major players, there are new kids on the block who have taken over at the top of the rankings. Teams like Oregon, Boise State and Oklahoma State have emerged as the new top tier.
Is it coincidental that those teams have all spent considerable effort re-branding themselves? Oregon and Oklahoma State have new, ultra modern looking uniforms nearly every week. Boise State has their “signature” Blue Turf. And those re-branding efforts have helped them attract the best young talent to their campuses to play football.
When asked, a majority of their players cited the “cool” factor as the number one reason they chose each school…or the “cool” field. Perception of the brand became the reality. Many people scoffed when those schools first came out with their new brands. They aren’t scoffing now!
In addition, the re-branding efforts helped in other areas for each school, as applications and donations have increased dramatically. They are now the “cool” picks for many high school seniors.
What have you done to promote your brand? Is it old and tired- or “traditional”? Maybe it’s time to take a critical look at your branding efforts and ask your Cooley Brand Consultant for some new and fresh ideas. Why not start 2012 off with a fresh look at your brand and how your customers perceive you? It certainly worked for Oregon and the others. Put us to work for you!
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