As brand consultants we work with clients large and small to enhance and build their brands.
First we work with you to understand your brand, and
only then do we recommend appropriate solutions.
New ways for
you to…brand new!
As your team of Brand Consultants, we keep current on a variety of trends to help you stay ahead of the curve. As you plan your marketing efforts for 2012, contact Cooley for the most unique and popular opportunities to have your marketing strategies incorporate the latest trends. Here’s an idea of the colors to watch for in 2012…
With each change of season, new color palettes emerge. Do you ever wonder who determines these trends?
These new colors seem to be prominent everyplace we look. Each manufacturer decided a long time ago what colors to present in this season’s designs, but they are all similar.
There are two organizations recognized for identifying the current trends in color. They are Pantone and the Color Marketing Group. A couple of times each year, they gather a panel of color experts from various industries. They analyze which colors will be most attractive to the general population. This is where color forecasting has become a science.
They understand the psychology of color and how it will influence which colors will be most attractive to the public. These factors include current events, politics, the economy, world issues, global and cultural influences. The panels then determine which colors will be the most pleasing to the largest segment of the population.
Our first glimpse of these color trends is usually seen on the fashion runway. As a result, we see these new colors incorporated into every aspect of our world, from textiles to plastics. We ultimately purchase items that are readily available in these color schemes and can easily be incorporated into our environments.
Today’s Trends:
“Green” has taken on multiple meanings honoring all things that grow and provide nourishment. Pantone 14-0116 Margarita is a shade of green that will dominate this Spring.
“Earthy Neutrals” are apparent with subtle hues of grays and warm browns. Think of a jar of pebbles or grains and dried grasses. Pantone 16-1120 Starfish is a top neutral color for 2012.
“Blues” also honor our appreciation of the most precious resource, water. These tones reflect glaciers, tranquil waters and clear blue skies. Denim is also making a comfortable comeback. Several pantone shades will be popular: 19-3953 Sodalite Blue, 14-5320 Cockatoo are top shades of blue for Spring 2012.
“Red” is the color of passion and gives us a taste of glamour and an escape from the ordinary. This year’s favorites come alive with tones of burning fire and glowing embers. Bright orange and deep purples. Tangerine Tango, Pantone 17-1463 will be a very hot color this year.
Your Brand Consultants at Cooley have many products to show you that will incorporate these colors into your Marketing plans.
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