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DON'T GO POSTAL!

Posted by Jim Bonaventura on 8 December 2011

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Effective January 22, 2012, letters (1 oz) will have a 1 cent increase to 45 cents. Post cards will increase 3 cents to 32 cents. Prices for other Standard Services are also changing. Saturday mail delivery is on the chopping block. The US Postal Service is facing a multi-billion dollar debt.

Do you still think your old “spray and pray” direct mail efforts are cost-effective? How much longer do you think the current delivery system will be around  to facilitate your marketing efforts?

Your Cooley Brand Consultant can help you navigate the multitude of options which make use of evolving print technology to drive your response rates up, and your cost per piece cost down. Yes, even with the slated cost increases by the Postal Service, we have solutions to allow you to do more with less.

Ask your Cooley Brand Consultant about the increased response rates for pURLS (Personal URL’s) and other personalized, one-to-one marketing efforts. We can show you how the effective use of QR codes can drive your response rates even higher. Better yet, why not ask about doing an entire personalized email campaign, and leave the Post Office on the sidelines?

There are so many options available for you to increase your brand’s visibility. Don’t let the Postal Rate increases prevent you from marketing success in 2012…give us a call and let us show you how.

Cooley works with clients large and small to help enhance and build your brand. 

Achieve maximum brand exposure with Cooley.

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