CASE STUDY: Marketing / PR Agency
- Challenge:
Request from creative agency to provide sample displays, full graphics, die cut and assembled for a marketing approval meeting for a large health and beauty product manufacturer at a national retailer.
- Approach:
Cooley initially met with customers' project management team to review specifications and requirements. After identifying the components of the project, met with Cooley Group vendors to determine the needed specifications and manufacturing processes to complete the displays.
- Recommendations:
After consulting with Cooley Group team members, established a time table to accomplish goals to meet customers' needs. Suggested evaluation of art, proofs, assembly of non-printed sample to guarantee structure integrity. Reviewed recommended specs and production plan with customer.
- Results:
Incorporated multiple required corrections to art, which required additional proofs. Displays were constructed of the highest quality and were delivered as originally requested. Ultimate result was the approval of the creative agency's customers (retailer and health and beauty products manufacturer) which led to additional opportunities for our customer.
CHALLENGE:
A large printing project was needed for a market approval meeting in which our client, a creative agency, was having with a large health and beauty product manufacturer. The manufacturer's products were to be sold at a national retailer.
Consulting with the customer's project management team, Cooley determined the appropriate specifications and requirements needed for the projects. A time table was established and the displays were delivered on time and to the client's specifications. The result was the approval of the creative agency's customers (both the retailer and manufacturer) which led to additional opportunities for the agency.
